Latest Blog Posts

A Guide to Amarillo Shopping

Whether your style leans towards authentic western wear, you’re on the hunt for top-notch outdoor gear, or you crave eclectic, one-of-a-kind pieces, the Amarillo shopping scene has you covered. While we appreciate the convenience of big-name stores, supporting local businesses is close to our…

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Recap of the 2024 Texas Route 66 Festival

The 2024 Texas Route 66 Festival was another success! We celebrated all things Route 66, and this year's festivities were even better than ever. The grand finale, presented by Amarillo National Bank, was the perfect ending to 10 action-packed days of Route 66 fun. Festival Highlights Night Under…

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Cattle Drive Parade FAQ

We're thrilled to have you join us for the annual Coors Cowboy Club Cattle Drive & Parade, a beloved tradition celebrating the rich heritage of the Old West. This page is your one-stop shop for all things related to the event. If you have any further questions or need additional assistance, please…

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TX 66 Festival Finale Car Show FAQ

Thank you for participating in the Texas 66 Festival Finale Car Show! We're thrilled you will be joining us for this exciting celebration of the Mother Road in the Amarillo Route 66 Historic District. We extend a huge thank you for participating and showcasing your stunning vehicles. You'll find…

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TX Route 66 Finale Merchant FAQ

Welcome! As we gear up for the Texas Route 66 Celebration presented by Amarillo National Bank, we are thrilled for you to be a part of this celebration for the second year. To ensure that your experience during the festival runs smoothly and is enjoyable we've compiled a comprehensive guide to…

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