Amarillo Coors Cowboy Club Cattle Drive

Watch Texas Longhorns make their way through downtown Amarillo on Saturday, June 6th, 2026 (10 AM). The parade will feature the Longhorns along with other motorized vehicles and periodic staged old west shootouts.

The Cattle Drive consists of sixty longhorns along with other motorized groups and riders that parade from downtown Amarillo to the Tri-state Fairgrounds in a procession that harks back to the emergence of Amarillo as a premier cattle shipping market in the late 1800s and early 1900s.

Starting north on Polk Street, the drive takes a right turn onto 3rd Street. From there, it continues to Marrs, turning right for a short stretch before making a left onto 10th Street. From there the Cattle Drive will head into the fairgrounds under the lighted arch. The cattle will cover the route in about an hour. Spectators are encouraged to cheer on the cattle and riders from any point along the route.

The Longhorns will remain on display at the fairgrounds during the Coors Cowboy Club Ranch Rodeo in the Amarillo National Center.

 

Be A Part of the Parade 

Join us for the iconic Cattle Drive and Parade a vibrant celebration of community spirit, Western heritage, and the Mother Road’s Centennial! This year’s theme is “Birthday,” and we’re inviting everyone to deck out their floats in full birthday style to celebrate Route 66 in a big way. 

2026 CCC Cattle Drive & Parade

June 6, 2026 | Downtown Amarillo | Parade Begins at 10 AM

Digital map of the 2025 Cattle Drive and Parade Route


 

 

Don't forget to participate in the annual Coors Cowboy Club Cattle Drive Photo Contest for a chance to win $500!

click this image to enter the photo contest

Past Winners

2024 Dave McCoun

A vintage Ford pickup truck in light blue and white is parked on a sunny street in Amarillo, Texas, with a large bull statue from "The Big Texan" Steak Ranch attached to the back. A man in a cowboy hat walks his dog nearby, with green trees and street lamps in the background, creating a vibrant, Western-themed scene

2023 | Isabelo Irlas

Three Miss Texas 66 Pinup Pageant contestants sitting on the back of a red classic car

2022 | Dana Hollars

2022 Cattle Drive Winner

2021 | Dorinda Blease

Winning photo from the 2021 cattle drive photo contest - longhorns in downtown Amarillo

2019 | David Pendergrass

women leading a heard of longhorns on horseback through downtown amarillo

Get Inspired